What is
ACTION PAINTING?
Born in the 1940-50s in the United States, action painting (or “gestural painting”) is a form of artistic expression where the gesture counts as much, or even more, than the final result.
We project, we splash, we pour, we tap, we let the body express itself.
the canvas becomes the reflection of a movement, of an energy, of an emotion.
The origins of action painting
Action painting was born in post-war America, driven by a need for rupture, spontaneity, and freedom. It is part of the larger movement of abstract expressionism, where painting becomes a means of inner liberation.
Popularized by artists such as Jackson Pollock, Willem de Kooning or Franz Kline, this trend is based on a simple idea: it is no longer the result that counts, but the gesture itself. We paint on the ground, we use dripping (drops, jets), we let the paint live.
It is a physical, emotional, instinctive art that invites you to let go. A visual and mental revolution in the history of contemporary art.

Some emblematic artists of action painting
When we say “action painting”, we immediately think of these iconic artists

Sam Francis
Vibrant splashes and aerial compositions

FRANZ Kline
Famous for his large black and white canvases

Damien Hirst
Explosive colors, radical experiments and total creative freedom.
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Joan Mitchell
Franco-American painter, intense and colorful

Lee Krasner
Essential artist and pioneer of feminine abstraction

Wilem de Kooning
Known for his powerful works, between abstraction and figuration

Jackson Pollock
Master of the dropping, icon of the free gesture
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Paint Invaders, action painting reinvented
At Paint Invaders, we decided to make this practice accessible to everyone, without technique, without judgment, and especially without pressure.
Our mission: to transform action painting into an immersive, relaxing and unforgettable artistic experience. • We trade brushes for paint guns, rollers, giant sponges, sprays... • We replace the silence of museums with music, atmosphere and fun • We forget elitism to make way for intuition, the moment, and the pleasure of creating... • We forget elitism to make way for intuition, the moment, and the pleasure of creating
OUR IMMERSIVE ARTISTIC EXPERIENCES
Testimonies from another world
This is what humans say after their intergalactic experience
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